Blog

Google sounds audio Ad blast – a challenge for commercial radio

Google’s DoubleClick Bid Manager, its demand-side platform, now features programmatic audio ads that can be placed on Spotify, SoundCloud, TuneIn, Pandora, and Google Play Music. According to DoubleClick, 1.2 billion people will use a music streaming service by 2018 globally. The programmatic audio ads allow advertisers and agencies to reach online listeners across music and podcast… Read more »

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Facebook’s fight back

Facebook’s fight back In continuing efforts to restore public and advertisers’ trust in the wake of this year’s Cambridge Analytica scandal (notwithstanding the on-going impact of revelations re Russia’s funding of misinformation campaigns during the 2016 US presidential election), we welcome Facebook’s recent announcement of three new initiatives designed to combat the spread of false… Read more »

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Radio continues to increase listeners

Radio has continued to increase listeners with the Q1 2018 RAJAR results that 90.2% of the UK population listening, which is up from 89.7% on the corresponding quarter in 2017 and 89.3% on the year. Commercial radio is repaying the confidence shown in it with increased revenues by having more listeners tuning in than ever… Read more »

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Brand building and media spend: balancing the media books

Ebiquity’s recent findings as reported on this feed  https://tinyurl.com/yco44d55,  https://tinyurl.com/yaaswzs5   identify advertisers’ top  five attributes in building a brand – Targeting the right people in the right place at the right time Increasing campaign ROI Triggering a positive emotional response Increasing brand salience Maximising campaign reach These are well delivered by traditional media, led in… Read more »

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Is it time to Re-Evaluate Media? Recently published research suggests it is

Recently we blogged about a piece of research commissioned by the Radiocentre entitled ‘Re-Evaluating Media’ highlighting the major differences in the perceived effectiveness of traditional media. While my colleague focused on Radio and its undervalue in compared to other media channels (radio was one of the most ‘strikingly’ undervalued media channels – not entirely a… Read more »

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PAMCo – How the National Press Faired

This month has seen the release of the industry’s new audience measurement currency, PAMCo – Audience Measurement for Publishers – the long awaited replacement to the National Readership Survey. For the first time publishers and advertisers can see audience delivery across all platforms (including phone, tablet, desktop and print) and trade accordingly. With enormous numbers… Read more »

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Youtube to launch Ads in Live TV viewing

Where the US leads the UK will follow… A year has passed since YouTube – and Hulu – debuted their live TV services across the pond, each  launching with full intent to sell Ads in live linear TV streams.  While neither platform has yet started selling Ads, both are expected to do so anytime soon. The… Read more »

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Record Ad Revenues for Radio!

…despite being undervalued in new industry study A recent Media study conducted by ebiquity shows that TV and radio are the strongest advertising media for brand building in the UK, followed by Newspapers, magazine and out of home. 116 senior decision-makers working for major brands and agencies were asked to rank 12 attributes of media… Read more »

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ITV Reaction to FB Controversy

AB deadline removed for April & May ITV has made a radical decision to remove AB deadline for the months of April and May, with this announcement – “We hope you see this as a great opportunity for all of your brands to start investing across these months or indeed increase their current investment to… Read more »

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All Change At FB

3rd party data dropped from FB’s Ad targeting program Fall out from the Cambridge Analytica scandal continues to shake the digital Ad industry.  In a major move last week Facebook dropped 3rd party data from its Ad proposition by closing its Partner Categories program.   Powered by data companies like Epsilon and Acxiom, the program enabled… Read more »

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