Independent media planning and buying specialists
Experienced hands – direct accountability
Our management team takes personal ‘hands-on’ responsibility for the quality of client service we deliver, and for each client’s media activity. Our short lines of communication and upfront, direct accountability cuts through the mire of cumbersome corporate structures.
A bespoke approach – we answer only to our clients
We are media neutral and have no hidden business agendas to leverage. Every campaign under our remit is shaped, timed and structured to satisfy the client’s purpose and requirements, with no compromises.
Our media planning and implementation is entirely bespoke, and delivers the best targeted opportunities in the commercial media spectrum – be it TV, radio, press, digital or out of home media.
Wherever appropriate we strive to find and orchestrate well executed, compelling ‘media firsts’.
‘Best in Class’ buying acumen
We do not believe in agency deals – their trappings and pitfalls are well documented. Unburdened by these deals we bring significant added value to every campaign, as the client’s bottom line always confirms.
We know the markets well …we have to!
Uniquely, we regularly bring high level sales contacts into play (we have the best connections); and through our vast trading experience we out-smart the big boys on media value, costs and quality – time and time again.
AB – what AB?
If your agency insists on pegging its TV buying down to strict Advanced Booking deadlines, challenge them! We do not shirk from making your money work when the buying conditions are at their toughest.
Because of the way we operate, we are masters of late commitment, and we deliver cost effective quality even when the client’s approval is 11th hour.